05 / SERVICE DEVELOPMENT

MyBox and MyCell: two distinct development paths

How the group’s planned 5G data service differs from its planned MVNO mobile operator project.

MyBox and MyCell address different service ambitions. Keeping those ambitions separate helps potential partners understand where their contribution could fit. Both belong to the future portfolio; neither is presented here as a commercially launched service.

MyBox: an internet and data focus

MyBox is planned as a 5G data and internet service without voice. Initial technical tests are underway and the supporting infrastructure is being prepared. A useful equipment or connectivity discussion should identify the intended installation environment, device requirements, network dependencies and the evidence needed to evaluate a trial.

MyCell: preparation for an MVNO model

MyCell is the planned mobile operator brand, with an MVNO model as its direction. Administrative preparation is underway. This stage should not be interpreted as a completed authorisation, a signed host-network agreement or an announced launch date. Partners can discuss the operational and technical dependencies that would need to be resolved as the project develops.

Use the right comparison

GSMA describes fixed wireless access as a way of providing a last-mile connection using mobile network technology. That is useful technical context for a data service, but it does not define the full commercial model of MyBox. Likewise, an MVNO ambition does not by itself establish the final scope, coverage, tariffs or operating arrangements of MyCell.

Build a staged conversation

Start with the partner’s field of contribution and a clearly bounded proposal. For a technical trial, specify what will be measured, the dependencies, the responsible teams and the decision that the result should support. For broader development, identify the open questions before proposing a timetable. Verified progress can then be communicated without turning preparation into a launch promise.

PLANNING TAKEAWAY

MyBox is planned for data-only internet; MyCell is planned around an MVNO mobile operator model. Their preparation stages and partner requirements are distinct.

Project status supplied by the group: MyBox — initial tests and infrastructure preparation. MyCell — administrative preparation. No commercial launch dates are announced.

Sources & technical context

This guide supports early project discussions. It is general planning material, rather than a service quotation or a technical acceptance document.

Related brands

10

Mobile connectivity · MVNO

MyCell

Administrative preparation

A planned mobile virtual network operator (MVNO). Administrative preparations are underway.

12

5G data & internet

MyBox

Early testing & infrastructure preparation

Planned 5G internet for data connectivity only. Initial tests and infrastructure preparation are underway.

MOVE FORWARD TOGETHER

Let’s discuss the next step.

Start a conversation ↗